The development of knowledge society has changed the traditional approach to business processes and thus impacted their interpretation in the context of business effectiveness increase. One of the viable ways for business effectiveness increase in knowledge-based economy is the application of e-commerce systems in business. The growing importance of e-commerce has raised the need for a full-fledged research which could provide a sufficient background for e-commerce to be treated as a potential for business effectiveness increase. The main purpose of this book is to develop an e-commerce model...