This research investigates an uncapacitated discrete location problem called maximum capture (MAXCAP) model, where the number of facilities to be opened is specified and has no capacity constraints. Revelle (1986) presented the Maximum Capture Model in which a new competing firm A seeks to locate p new stores in a spatial market where other firms, say B are already competing for clients. The objective of the new firm is to maximize its market capture. This problem is reviewed, the drawback of the model discussed and a quick and simple method along with two revised formulations are...