Contemporary globalization threatens the role of the nation-state by reducing state sovereignty and increasing nation-state dependency on corporations. Subsequently, as nation-state's importance is reduced, its identity is less recognized. However, the identity of the nation-state must be acknowledged for the state to protect its citizens. Concentrating upon the country of origin effect, this dissertation conceptualizes a new public diplomacy campaign to protect nation-state identity. It is hypothesized that contemporary globalization can be used as a tool to promote the nation-state identity...