In the best of worlds, all marketing is relevant. This book brings light to and creates understanding for how to capture the opportunities for target marketing, given by recent technical development and improvement brought to the state of practice of rules and regulations, old media houses Schibsted and Aftonbladet, search engine provider Google, and marketing agency Mobiento Mobile Marketing. Customers often perceive marketing on the internet as annoying, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most...