SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that is in line with the needs of the audience. While building a brand, many factors canâ t be controlled but you can improve a few of them by using SEO. By simply optimizing the website, we can make it visible to the target audience without paying anything, unlike the ad campaigns. This book covers aspects of performing SEO in an ethical way and how it can benefit a business to grow leaps and bounds. Apart from ethical techniques of SEO, it cautions...