Traditional Ranking Techniques such as Page Rank, Hits etc. rely on the structure of the hyperlink where web spammers can easily exploit the hyperlink structure for their profits to add more links to their webpages and the same links can easily be taken back once the page rank is calculated. Thus Browse Rank gets popularity in which ranking is based on the browsing behavior of the web user. Instead of considering number of inlinks and outlinks, the number of hits a web page can be a competing factor. The higher the number of hits, the higher the page value. But Browse Rank gives equal value...
Traditional Ranking Techniques such as Page Rank, Hits etc. rely on the structure of the hyperlink where web spammers can easily exploit the hyperlink...
