Financial literacy is crucial for encouraging positive investment behavior and promoting financial inclusion, ultimately contributing to economic growth. Despite India's high household savings rate, there is a disparity in the investment behavior of households. The NCFE's 2019 financial literacy survey revealed that rural households displayed strong financial attitudes (89%), but their financial knowledge (45%) and behavior (51%) were lacking. This indicates that while rural households are eager to manage finances and save, they lack the necessary financial knowledge and behavior. Recent...