The textile industry in Ghana which was once a booming industry has not received the needed patronage in recent times. This challenge has caused many people to lose their job and many others hanging. This present dissertation researched Challenges in the promotion of the made in Ghana Textile Prints in the Contemporary Ghanaian Market. The objectives of the study were to find out challenges associated with the promotion of made-in-Ghana textile prints, to identify promotional strategies for the textile prints on the contemporary Ghanaian market,t and to search for more effective promotional...
The textile industry in Ghana which was once a booming industry has not received the needed patronage in recent times. This challenge has caused many ...