In the context of globalization, privatization and liberalization, major changes occurred in the educational environment, thus redefining the metrics of excellence for Higher Education. Fierce competition has pushed universities to gradually grant more importance to marketization of education, which lead to the repositioning of Higher Education as a global commodity. The educational industry is since witnessing many reforms where the center of gravity shifted from quality to quantity, therefore transforming the elite model into a mass education system. This paper is concerned with improving...