With this book in hand, nonprofits can increase their fundraising potential—and their overall impact—by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways.

Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other...