This book is a linguistic analysis of the British obesity media narrative, analysing a large corpus of published newspaper articles to demonstrate how the language used perpetuates common misconceptions and stereotypes about weight and obesity, and then exploring the sociological effects of these widespread conceptualisations. Weight stigma and weight bias are misunderstood issues, and often underestimated in terms of their prevalence and effect by society at large. The author examines topics including the role of power and persuasion, the use of metaphor, the personal stories...

This book is a linguistic analysis of the British obesity media narrative, analysing a large corpus of published newspaper articles to demonstrate how the language used perpetuates common misconceptions and stereotypes about weight and obesity, and then exploring the sociological effects of these widespread conceptualisations. Weight stigma and weight bias are misunderstood issues, and often underestimated in terms of their prevalence and effect by society at large. The author examines topics including the role of power and persuasion, the use of metaphor, the personal stories...