"This comprehensive book is the result of the Potato Russia international conference that took place in August 2007 in Moscow. It begins with a series of papers that give an excellent overview of consumer behaviour and marketing with examples from various countries in the world. The quality of processing and ware potato and methods of quantifying it, is addressed by papers that highlight its need and reveal new approaches and techniques. The newest developments in technology, mechanization and storage are highlighted in papers from eastern and western Europe. The importance and benefits of...