"This book addresses the principles of knowledge transfer and presents a wide scale of applications. Effective knowledge utilization requires that insights developed in the animal sciences are combined with social science approaches. That is accomplished in this book. The applications focus on the adoption of new management practices in cattle husbandry. In animal sciences the emphasis is generally on the technical and zoological know-how. The organizational and personal dimensions are too often neglected as critical factors to success. Organizational aspects deserve credit, because the...