Formerly published by Chicago Business Press, now published by Sage
Professional Selling covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development strategies, and...
Formerly published by Chicago Business Press, now published by Sage
Formerly published by Chicago Business Press, now published by Sage
Professional Selling, 2e covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development...
Formerly published by Chicago Business Press, now published by Sage
Formerly published by Chicago Business Press, now published by Sage
Written in an engaging and student-friendly manner, Sales Force Management provides a blend of cutting-edge research and practical strategies. Author Gregory A. Rich delves into the challenges faced by today's sales managers, covering topics such as technology, globalization, and social selling, keeping your students up-to-date with the latest developments in the field.
Formerly published by Chicago Business Press, now published by Sage