The options for conducting economic games for the course «Macroeconomics» for students of economic directions of the bachelor's program are presented. It is based on the methods of working role-playing games, contributing to the formation of students' economic thinking and allowing them to apply the acquired knowledge in a new way. The textbook contains many tests and tasks on the main topics of macroeconomics. Both author's developments and practical assignments published in publications are included. All of them are selected in such a way as to teach the student to apply economic theory...

The study guide discusses the marketing tools that underlie the planning and development of advertising campaigns on the Internet. Modern means of Online advertising is assessed, its pros and cons are highlighted. The stages of planning and evaluating the effectiveness of Internet advertising are described. The study guide is intended for undergraduate students studying in the direction of "Advertising", as well as advertisers, beginner Internet marketers, representatives of small businesses and private entrepreneurship interested in their promotion.