Drawing upon Experiential Learning Theory, this study aims to explore the adoption of technology amongst women entrepreneurs in rural and urban areas of Peshawar, Pakistan. 30 semi-structured interviews have been conducted from rural (Achini Payan) and Urban (Peshawar city) areas of Peshawar through purposive sampling. In order to analyze the data, a qualitative Content Analysis has been used in a two-step manifest coding and latent coding. The data results reveal that different dynamics (such as technology knowledge gap, economic and social constraints of urban and rural settings) impact...