This book provides a broad overview of the state of the art of the research in generative methods for the analysis of social media data. It especially includes two important aspects that currently gain importance in mining and modelling social media: dynamics and networks. The book is divided into five chapters and provides an extensive bibliography consisting of more than 250 papers. After a quick introduction and survey of the book in the first chapter, chapter 2 is devoted to the discussion of data models and ontologies for social network analysis. Next, chapter 3 deals with text...