This book consolidates key concepts spanning the entire analytics lifecycle, along with step-by-step instructions on how to apply them to real-world problems, using ubiquitous and freely available open-source statistical software (i.e., R). This book does not assume prior knowledge of statistics, how to query databases using SQL, or how to analyze data in R; early chapters include an introduction to R and SQL as well as statistical foundations.Human capital is an organization’s most important asset. Without the knowledge and skills of people, an organization can accomplish nothing. The...

This book consolidates key concepts spanning the entire analytics lifecycle, along with step-by-step instructions on how to apply them to real-world problems, using ubiquitous and freely available open-source statistical software (i.e., R). This book does not assume prior knowledge of statistics, how to query databases using SQL, or how to analyze data in R; early chapters include an introduction to R and SQL as well as statistical foundations.Human capital is an organization’s most important asset. Without the knowledge and skills of people, an organization can accomplish nothing. The...