The initial days of the industrial revolution saw dramatic changes taking place in the overall functioning of business organizations. The task of selling the goods was no longer a simple exercise as the meeting of the buyer, and seller at a marketplace and carrying out the exchange. The businesses grew big and the goods were manufactured at a large scale and were not sold out in small areas where the manufacturer could personally sell them. At this stage, the marketing department evolved, which served as a link between the buyer and the seller. In the process of marketing, the people who...