Agro-products marketing through online platforms is comparatively new concepts in the context of Bangladesh. The study was designed to examine the customer's behavior and to determine factors influencing the customer's decision to purchase agro-products through online. Likert scale and Logit model were used to identify perception and influencing factors of purchasing agro-products from online, respectively. In general, major part of respondents possessed favorable perception towards online business of agro-products which ensures a good potential of this industry. Consumers gave priority...