The series to which this title belongs aims to provide a forum in which researchers disseminate frontier research in applied microeconomics. This volume contains 11 chapters, which cover theoretical and empirical contributions to a study of advertising and differentiated products. innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand...