The main objective of the Work is to analyze the Case Company and to construct strategic suggestions to stay competitive. The focus is on exploitation of capabilities and opportunities. Additionally, the Work investigates whether the efficiency of utilized resources could be improved further. The strategic suggestions and opportunities for improvement are meant to be beneficial also for the parent company. The Work is based on a qualitative research approach. The successful research and development history with major technological shifts in the dynamic industry lay the foundation for this...
The main objective of the Work is to analyze the Case Company and to construct strategic suggestions to stay competitive. The focus is on exploitation...