This book concluded that Digital Marketing Communication affected the entire consumer buying decision process right from need recognition to the post-purchase stage. Digital marketing communication had an effect on the need recognition stage of the consumer buying decision process by making them aware of their needs of buying a new car. Respondents used digital channels of communication as important information sources while buying a car. Respondents read the reviews of other customers, gave importance to consensus recommendations, trusted customers' opinions more than the marketer s claims,...