This book provides an intensive interdisciplinary study of Modeling Systems Theory (MST), a significant post-modern theoretical framework that transcends the long cold war between the Saussurean and the Peircean traditions of the studies of the sign.

In most academic attempts to adopt a semiotic approach to complex diverse human cultural phenomena, academics generally tend to choose discretely from the Peircean and the Saussurean traditions and conduct dispersive analyses from isolated perspectives via such basic concepts as sign, text, code and metaphor. This practice not only...