Faster websites offer a better user experience and typically have higher conversion rates. It can be challenging to know where to invest to meaningfully improve a website's speed. Investing correctly to improve speed starts with understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities.

Speed Metrics Guidehelps marketers, SEOs, business leaders, designers, and everybody else involved in website performance select the right metrics to use to optimize their website's speed. Each chapter examines a...