The first edition of The Promotion of Devotion: Religion, Culture, and Communication pioneered the nexus of spirituality and public relations, exploring religious-spiritual tourism and church-state partnerships; devotional-promotional campaigning; sports and religion; and art and the promotion of devotion. It provided readers with an A-list look at Elvis Presley, Princess Diana, and other celebrity "saints," fans and their love for Smokey Bear and superstar racehorse Barbaro, and cultural phenoms Marilyn Monroe and Pharaoh Tutankha-mun.

In this revised second edition, the...