Business ventures are made for the purpose of making profit. Continuity is not guaranteed when a business fails to break even. The desire of chief executives of businesses is to make sustainable profit and grow at an enviable rate, but this desire will be frustrated when the business fails to break even. A healthy looking business may not be healthy after all. Financial analysis is the medical checkup your business needs for its true health condition to be identified.A profitable business may suddenly become insolvent, and at the same time investors will avoid it like leprosy. This situation...