The white coat has historically symbolised medicine and, more broadly, the scientific endeavour itself. According to recent studies, compared to their colleagues in plain clothes, healthcare professionals wearing white coats still convey a clearer perception of assurance and know-how to their patients. This data confirm the strength of that collective imaginary that was built along the centuries, with the help of the figurative arts, television, and modern-day marketing. The feelings of trust and hope for a quality treatment based on the competence and know-how that are guaranteed by the...