As such demand rate is a very crucial factor in uplifting the total profit of any business. But practically, there are many factors like selling price, obtainability of items influencing demand rate. Selling price of an item is considered to be a significant factor in upgrading customer's demand, which is directly influenced by customer's satisfaction level. Therefore, an organization can gain profit and fulfil customer's demand by choosing a suitable pricing policy. In this book, by adopting a dominant pricing policy, called dynamic pricing policy, a retailer holds the authority to change...