Entrepreneurship in India is not a new concept. But research on the behavioural aspects of the entrepreneur is scarce. Generally, Indians are risk-averse in nature. Therefore, choosing entrepreneurship as a career is a big question. The education system is mostly job oriented and entrepreneurship development-related education mostly taught at the post-graduate level. Moreover, in the Indian context, very little research has been carried out to study the entrepreneurial intent and behaviour of university graduates however studies on the existing entrepreneurs are yet limited this book is a...
Entrepreneurship in India is not a new concept. But research on the behavioural aspects of the entrepreneur is scarce. Generally, Indians are risk-ave...