With the rapidly increasing usage of social media like Facebook, Twitter, LinkedIn, and Instagram, business organizations are now moving towards adapting this technology to drive business advantages. This study will explore the power of social media and how it can be used by banks to give an edge over their competitors by providing improved products and services to their customers thereby making their experience easy and responsive. The two most important challenges facing banks nowadays are attracting new customers and retaining their existing ones. Customer loyalty is completely connected...