Scientific knowledge, technological progress, and globalisation have challenged, modified, or replaced established business models. This has resulted in new business models, some dominating old and new industries. Consequently, more people than ever deal with business models which are progressively complex. Since it remains very difficult to predict the success of new business models, managers are under high pressure to legitimate their innovation activities. Within the scope of his dissertation, Niklas Eschner conducts three studies to better understand individuals who work withand develop...