This book provides a tutorial introduction to modern techniques for representing and reasoning about qualitative preferences with respect to a set of alternatives. The syntax and semantics of several languages for representing preference languages, including CP-nets, TCP-nets, CI-nets, and CP-theories, are reviewed. Some key problems in reasoning about preferences are introduced, including determining whether one alternative is preferred to another, or whether they are equivalent, with respect to a given set of preferences. These tasks can be reduced to model checking in temporal logic....