The survival of commercial banks highly depends on deposit mobilization performance since it is a major activity of all commercial banks. As the result, the issue of bank deposits and factors affecting it is crucial to the financial sector of developing countries like Ethiopia. Therefore, this study aimed at identifying the critical factors affecting bank deposit mobilization performance. Accordingly, the researcher adopts a mixed research approach. The rationale of using such a mixed approach is to gather data that could not be obtained by adopting a single method. Regarding the qualitative...