A perfect marketing plan would include a combination of traditional marketing options like banners, pamphlets, dental camps, dental posters and digital marketing options like Facebook ads, Google ad words, website, YouTube videos and viral marketing campaigns. A SWOT analysis of your dental practice, identification of your target audience and employment of a professional to guide and execute your marketing plans to ultimately get you brand value, sales, revenue and maximum return on investment.

Dental graduates and post - graduates have always been in a dilemma regarding the career options that they posses. Below is an attempt to compile some Career options for such dental graduates and PG's (BDS and MDS) and will help them choose a future which they would like, pursue and appreciate. This book is also an attempt to showcase some alternative career options for dentists. This will give you an insight into the world of journalism, writing including content writing and the upcoming field of photography including dental.

Business follows a step wise principled approach and Dentistry has also become the latest field wherein these could be applied. This book enlists quite a few practical business principles which have been adapted for use in clinical dental practice. Readers are well advised to customize the business principles according to their area of practice, specialization and experience. These are to be used as guiding lights and incorporated in your practice for success.