The quality of marketing is reflected by the extent of customer's satisfaction. The success of marketing is resorted to how a product reaches the customer in terms of quality, price and other product benefits. The study reveals that the concept of customer based brand equity, related to personal care products, defined as the differential effects of brand knowledge, and other related concepts on consumer response to the marketing of the brand. The customer based brand equity is discussed by considering the perception of customers with regard to attributes and benefits, purchase decision,...