In context to India the term CSR might be the new but the concept is as old as Indian culture. Previously Hindu's call it 'dharmmada', Muslims call it 'zakatah', and Sikhs call it 'dashaant'. As individuals joined hands to form organizations, the same concept became embedded in the organizations. As India entered the phase of liberalization, increasing number of agencies and firms including the multinational firms have started social sector development in India. Our economy is exposed to changing market structures and competitive environment. And this practice of donation of money for the...