The study was carried out to determine the green marketing practices required by polythene manufacturing companies for consumers' sustainability in South-South Nigeria. Specifically, the study sought to determine the green ethical, pricing, promotion, staff training, distribution and physical evidence practices required by polythene manufacturing companies for consumers' sustainability in South-South Nigeria. The literature review was done covering the major concepts of this book, theoretical frameworks and related empirical studies. The descriptive survey research design was adopted for the...