With implementing data mining on big data of 3,527 customers of the retail banking of in Vietnam, an approach of mathematic method, e.g. K-Means of cluster, Association Analysis found that banking customers seems to be busier to have more bank cards. There are 7 main bank cards concerned in the study, such as VG (Visa Gold), VC (Visa Classis), MG (Master Gold), MS (Master Standard), VP (Visa Platinum), VV (Viva Violet Card), and VA (Visa Auto Card). However, VG and VC are both popular and concerned, in which VG is more interested by directors and VC is more interested by staffs. In addition,...
With implementing data mining on big data of 3,527 customers of the retail banking of in Vietnam, an approach of mathematic method, e.g. K-Means of cl...
