This book examined the cost and return and benefit cost ratio of cut flower cultivation under protected condition. The study revealed that total cost in gerbera and rose production grown on an average 1200 m2 were Rs 909206 and Rs. 882517, respectively. The annual gerbera and rose production on sample polyhouse 409288 nos and 342000 nos flowers respectively which is 108 and 76% higher than the break- even level, Net profit was to the extent of Rs 529868 and Rs 345288 and benefit- cost ratio was 1:85 and 1:61 respectively. There are three marketing channels prevalent for cut flower marketing...