Governance for Sustainable Tourism development ensures the needs of local communities and tourists with respectfulness for nature and socio-cultural values.Thailand is one of the popular coastal tourism destinations in the Southeast Asia region. The significant growth of coastal tourism destinations in Thailand disturbs economic, social, and environmental sustainability intensified by tourism stakeholders' inadequate cooperation in planning and management mechanisms. This research is essential to investigate tourism governance and its impacts in the case study of the Cha-am coast in...