The employer brand is an accurate description of an experience, similar to a consumer brand promising emotional and functional benefits. It includes the salary, working environment, designation, intangible rewards and the emotional connect employees build with the organisation.Employer brand targets potential employees to get the best talent and right fit for the organisation. It reduces turnover, increases motivation and helps in molding employee behavior and goals as per organisation mission and culture in existing employees. Consistency is important in the message communicated; because any...

Online advertising is a marketing strategy that involves the use of the internet as a medium to obtain website traffic and target and deliver marketing messages to the right customer.Broadly, online advertising is about delivering advertising to internet or online users via web sites, email, ad supporters software and internet enable smart phones. Online advertisement is any type of marketing message which gives information with the help of Internet. That means it could appear in a web browser, search engine, social media, media device and even in e mail.

La publicité en ligne est une stratégie de marketing qui implique l'utilisation d'Internet comme moyen d'obtenir du trafic sur un site Web, de cibler et de diffuser des messages de marketing au bon client. La publicité en ligne est tout type de message marketing qui donne des informations à l'aide d'Internet. Cela signifie qu'elle peut apparaître dans un navigateur web, un moteur de recherche, un média social, un dispositif médiatique et même dans un courrier électronique.