The Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender – and the receiver.

The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.

The Thong Principle overflows with real-world examples to...