Although recent medical advances have increased our understanding of mental illness, associated stigma persists. This study applies the Etiology and Effects of Stigma Model to frame and evaluate mental illness stigma in South Africa. It investigates causal attributes, stigma, and how demographics structure both. Findings suggest schizophrenia draws more stigma than depression. South Africans are hesitant to engage people with mental illness in marital relations and childcare. For the most part, demographic characteristics of persons described with mental illness are not associated with...