Generating leads and landing new business are critical to the growth and long-term success of any type of service business. Rainmakers who are able to consistently gain new business by using their selling skills to convert prospects into new customers are difficult to find. Recruiting rainmaking professionals from other organisations is expensive and for many businesses has been largely ineffective. Every executive and manager of a service business understands the importance the ability to generate leads and landing new customers are the critical components to a successful business.

Generating leads and landing new business are critical to the growth and long-term success of any type of service business. Rainmakers who are able to...