This book establishes constructivist, interpretivist, and linguistic approaches based on conventions about the nature of qualitative and text data, the author’s influence on text interpretation, and the validity checks used to justify text interpretations. Vast quantities of text and qualitative data in organizations often go unexplored. Text analytics outlined in this book allow readers to understand the process of converting unstructured text data into meaningful data for analysis in order to measure employee opinions, feedback, and reviews through sentiment analysis to support fact-based...