The concept of First and Ten on the Twenty.....Is it Football, Business or Life? was derived from the following universal concept-- one has to go through the thirty- yard line before one gets to the forty, and then the forty- yard line until one gets to the fifty- yard line, reaching the halfway point before progressing through another fifty yards to score a touchdown . The same is true in business and in life. All progress and achievements are built on incrementalism. While this was not the only comparison between business and life to football, the book's concept was born. Football is more...