Social psychology is about the people who populate our everyday lives, and how they affect our "personal universe," defining who we are, and shaping our behavior, beliefs, attitudes, and ideology. In an age where we've mapped the human genome and explored much of the physical world, the study of people's behaviour is one of the most exciting frontiers of scientific endeavor.
In this Very Short Introduction Richard Crisp tells the story of social psychology, its history, concepts and major theories. Discussing the classic studies that have defined the discipline, Crisp introduces social...