Exploring magic as a creative necessity in contemporary business, this book clarifies the differences between magic as an organizational resource and magic as fakery, pretence and manipulation. Using this lens, it highlights insights into the relationship between anthropology and business, and organizational studies. The Magic of Organization looks at our economy and its dependence on magic, as success depends on innovation and creativity to produce the unexpected and amazing; but perhaps also the bogus and deceitful. Exposing the unpredictability of magic, the book reveals clear links...