This guide is for graphic designers who want best-practices advice on how to get and keep clients while doing their best work. In a series of in-depth interviews covering a wide range of industries, top professionals reveal the principles of an effective and creative client-designer relationship: Brooks Brothers and Desgrippes Gobe; Grand Union Supermarkets and Milton Glaser, Inc.; Lomas Financial and the Richards Group; Farber & Farber and Pentagram; Abiomed and Weymouth Design; Sci. Arc and April Greiman; the Episcopal Church and Fallon McElliot; and many more. Readers will also find out...